Nothing can cheer up a person on a lousy day than a good flash mob. Flash mobs have become quite popular in the United States since the first mob created by Bill Wasik in 2003 in Manhattan. A flash mob is where a group of people gathers amongst a crowd of unassuming onlookers and engages in some form of out of the ordinary activity. This activity can be a dance, freeze or any other kind of unusual activity. The event lasts for a brief time, and the group quickly disperses after that. These mobs are usually organized via social media, viral emails, or similar means. This read offers information on the best flash mobs of all time.
The Ohio Union mob of 2010 featured its students and staff breaking out in a dance. The theme of this mob was “Don’t Stop Believing.” This mob started out with a single dancer and grew to hundreds of dancers within a few minutes. You can view the video of this mob on YouTube. It has already received 6,303,759 views and 4,100 comments. It is a good example of the viral potential of a flash mob.
The Frozen Grand Central mob is another great event in the history of flash mobs. It occurred at the Victoria Station in London. The event took place on July 14th, 2012. A group of people was frozen in their act for a few minutes before they dispersed. In fact, more than 200 people froze in the middle of Grand Central Station. The reaction of the onlookers was really priceless.
The Michael Jackson Dance Tribute Stockholm event is another popular mob. This mob took place in 2009 at Sergels Torg, Stockholm. More than 300 dancers got together to pay tribute to the late pop king. The group was able to learn the routine within 1/2 hour and perform it an hour later to the surprise of all the onlookers.
Those above are some of the most popular mobs in history. The true marketing potential of these mobs has not yet been realized. Today, there are flash mob production companies springing up in all parts of the country. These companies tend to use the concept for marketing purposes. There is immense potential to advertise a local business using such a mob.
This read offers information on some of the best flash mob events in history. Check out Flash Mob America for more info about Flash Mobs within the United States.